Body of Utah woman found in a duffel bag in Seattle

Posted on July 31, 2015 By

James said no missing person’s report for Ferguson had been filed with his department, adding that he has not spoken with the King County Sheriff’s Office about the woman.

Utah court records show Ferguson has a criminal history that includes misdemeanor and felony convictions dating back to 2011, including convictions for burglary and theft. Most recently, she pleaded guilty to shoplifting in 2014, a class A misdemeanor, for which she was sentenced to jail.

Seo said detectives are still trying to piece together what happened to Ferguson, whose cause of death was still not determined as of Friday.

“We definitely don’t have anybody in custody,” he said Friday. “We’re still trying to determine if this is a homicide or not.”

Seo said if anyone has information about Ferguson’s death, they are urged to call the sheriff’s office at 206-296-3311.


Brandon, FL MLM Coaching News: Local Network Marketing #1 Earners Adam Green and Derrick …

Posted on July 31, 2015 By

This press release was orginally distributed by SBWire

Brandon, FL — (SBWIRE) — 07/31/2015 — Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a “spider” to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine’s own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.

Brandon, FL MLM Coaching News: Local Network Marketing #1 Earners Adam Green and Derrick Winkel Announce NEW Personalized, Direct-Sales, one-on-one, Training Platform

Key Points

SEO: G3 Development provides search engine optimized articles once each week to literally ‘train’ the search engines to index content more frequently. In addition, our articles are optimized with keywords and customized links that help search engines measure relevance and connectivity with related sites.

Localization: Localized searching is becoming more and more important as mobile devices and local networks leverage geo-tagging for prioritizing search results for consumers. Search engines now consider where the client is and provides search results based on the location. Considering this, G3 Development provides geo-centric keyword optimization to help distinguish content and take advantage of localized searching.

Customization: Each article contains personalized content including names, contact information, and personal variables. In this way G3 provides customized content that has a unique profile, forcing search engines to consider each blog in the network as unique. Participants enjoy a customized experience and feel ‘ownership’ of the content, encouraging sharing and promotion.

Social Media: Each article published by G3 Development contains sharing badges for the leading social networks, making our customized content as easy to share as a single click. Participants who have Facebook, Delicious, Digg, MySpace or Twitter accounts can share their articles with their friends easily and quickly. Readers can also share the articles, making them even more extensive and valuable. Participants with an aggressive social media plan can share their blog content knowing that the links in each article will bring readers back to their respective Home page.

Compliance: G3’s articles are written by professionals, participants do not have to worry about compliance issues and enjoy a certain level of comfort in knowing that content that holds up to communication standards.

Synergy: Because G3 publishes the same foundational article to each participant, the organization moves together as a whole with a common message and a consistent conversation. Group synergy can be achieved and synchronized for special events, new product releases, and special news stories, etc.

Blogging: Participants have the option to blog their own content. This exciting opportunity allows achievers to set themselves apart and to extend their reach with personal stories and experiences. G3 Development provides complete access to the blog and video training content designed to introduce participants to blogging.

About G3 Development

G3 Development is set out to proactively serve the business community by providing solutions in entrepreneurialism, business development, social media and venture capitalism.

To provide leadership in establishing strength with our client’s international businesses, being built on a foundation of innovation, advocacy, technology and business integrity


For more information on this press release visit:


Does Google Focus More on High Search Volume Keywords for SEO?

Posted on July 30, 2015 By

google high search keywords seoGary Illyes responded to an interesting question on Twitter which questions whether Google puts more focus on keywords with higher search volume over those keywords with a lower search volume.

In some respects, I could see why some would think this is a possibility.  After all, some keywords are definitely more “important” than others, not to mention many high volume commercial keywords tend to get spammed a lot more.  This also would not scale very well for practical reasons, especially when you consider all the different languages Google serves search results in.

That said, there has never been any evidence in the SEO community that Google treats some types of keywords any differently than others, simply because of their search volume.

The only thing we have seen is when Google goes after a specific spammy search vertical, as we have seen with things like the payday loan algo and the pirate algo.  But again, that is not specifically going after higher versus lower keywords.

When Illyes was questioned a bit further, when someone said he was suspicious of such a short answer, Illyes responded… in slightly more detail in Google fashion.

The following two tabs change content below.

Jennifer Slegg is a longtime speaker and expert in search engine marketing. When she isn’t sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, ClickZ and more, and has been presenting at conferences for over a decade.

Latest posts by Jennifer Slegg (see all)


10 Best Design Recognizes Impressive SEO Web Design Firms

Posted on July 29, 2015 By

Awards website 10 Best Design has revealed its updated listing of some of the best SEO web design firms in the country. 10 Best Design’s list is a helpful resource for companies that are seeking skilled experts to assist them in this area.

NEW YORK, N.Y (PRWEB) July 29, 2015

In its ongoing efforts to highlight impressive web design firms, 10 Best Design has released its selections for top SEO (search engine optimization) web development agencies across the nation. 10 Best Design is a dependable website that periodically provides assessments of some of the most reputable web design and development agencies located around the United States and world.

Big Drop Inc. was 10 Best Design’s choice for the top SEO web design firm. Big Drop is an established New York, New York full-service firm that has a staff full of talented SEO experts. The goal at Big Drop Inc. is to do whatever is necessary to assist their clients in branding and marketing themselves successfully, ultimately boosting conversion rates and garnering dedicated audiences.

Another New York firm, Blue Fountain Media, is 10 Best Design’s second place winner on its list of the finest SEO web design firms. Clients that are searching for web design agencies that can help them establish memorable, effective, efficient and attractive websites are sure to admire the expertise available from the pros at Blue Fountain Media. Their web design services are cutting-edge, clever and modern. The team members at Blue Fountain Media are also extremely talented at graphic design, having ample knowledge in everything from visually optimized photographs to enticing background colors.

10 Best Design chose Maxburst in Farmingdale, New York as its number three SEO web development agency. Maxburst specializes in modern and streamlined SEO web design. Maxburst’s devoted staff members assist clients in setting up Internet advertising campaigns that make the most out of intelligent SEO practices. Social media marketing is also a significant focus for the Maxburst team. Facebook and Twitter are just two examples of the social media websites Maxburst’s professionals routinely use for marketing purposes.

The other highly respected SEO web design firms that were acknowledged by 10 Best Design are Dotcomweavers in Paramus, New Jersey; Huemor Designs in Long Island, New York; Inflexion Interactive in Hoboken, New Jersey; The Creative Momentum in Atlanta, Georgia; Hudson Horizons in Saddle Brook, New Jersey; Southern Web Group in Atlanta, Georgia; and High Level Marketing in West Bloomfield, Michigan. The professionals at these companies are adept in everything from graphic design to conversion rates and beyond.

For the original version on PRWeb visit:


Google Phantom Updates Impact Small Business Web Content

Posted on July 29, 2015 By

On its own website Google states:

There are many components to the search process and the results page, and we’re constantly updating our technologies and systems to deliver better results. Many of these changes involve exciting new innovations, such as the Knowledge Graph or Google Instant. There are other important systems that we constantly tune and refine.

Here’s a comprehensive list of everything that goes into every Google Algorithm.

An Infographic of Google Algorithm Updates

In the early 90’s when the Google search engine was in its infancy it was not quite as popular, powerful, or precise as it is today.

They have made a lot of changes, most of which you have probably never heard about. But, then, there are the big ones – Panda, Penguin, Hummingbird, and now Phathom.

Last month, Hubspot  and Moz teamed up to create an infographic that provides a snapshot of all of the major changes that Google has implemented over the years.

Recommended for YouWebcast: Build a Powerful Network and Accelerate your Growth

history of google algorithm changes

All major changes to Google Algorithm focus on content quality

Now if you notice all of the memorable changes are centered around one thing … the quality of web page content, not just a website.

In February 2011, Panda was supposed to focus on minimizing the value of link farms and websites that lack very much content. In fact, this is one of the reasons why popular SEO plugins like Yoast SEO suggest a page have a minimum of 300 words.

In April 2012, Penguin was going to make certain that a website was not simply going to repeat a keyword in every other sentence.

According to Rank Ranger, in August of 2013,  “their [Google’s] goal [with Hummingbird] is to provide more personalized results based on your online behavior, location, trends, etc.  The Rank Risk Index (RRI) captured this significant change on August 21st”.

When Google announced its Hummingbird algorithm update. Many digital marketers believed if “content is king”, then naturally “context and relevance would be queen”.

For others it was a concern…

This information made some marketers nervous, but at PubCon last week, Google’s Matt Cutts reminded the audience that the algorithm had been up and running for more than a month before it was announced, and no one even noticed.

– Jim Yu, SearchLand, Google Hummingbird & The Keyword: What to know to stay ahead

Soon after we saw the emergence of content distribution companies like Taboola and Outbrain, which had been around for at least 5 years prior.

Then, early this year Google Phantom updates began and many small businesses began to feel the pain …

According to a report by Ari Levi , Senior Tech Report at CNBC one company lost 22% of its web traffic overnight.

But, what I find even more interesting is how some sites with very little content and poor quality infrastructure are out performing sites with better designs and high quality and relevant content.

Do These Webpages Deserve To Rank High On Search Results?

Hydraulic Torque Wrench on Google

I recently asked this question on the Marketing Rule Breaker blog.

Here’s why I ask it …

Let’s look at the keyword “Hydraulic Torque Wrench“.

If you visit the first 5 sites out of about 588,000 results you’ll see well designed mobile responsive websites with good to great content.

Torcup is not mobile responsive

Then, the sixth site listed is not mobile responsive.

It sports a short news section which typically highlights an upcoming event in under 150 words, and has an outbound link to the event, or a PDF of the news at is sharing as a blog.

After seeing this the assumption has to be that the sites to follow are worst.

Page #1 lower part of Hydraulic Torque wrench site

But, as it turns out following this site are two very good sites with a ton of backlinks, content, and context.

Grainger – “for the one’s who get things done not only has content, but, is the first of all the sites to feature ecommerce.

Perhaps, since they have such a large variety of industrial tools and MRO supplies there sites is not considered as relevant as the others which in fairness are manufacturers of hydraulic torque wrenches.

Page #2 Hydraulic Torque Wrench

So, we click over to page #2 on the Google Search results for hydraulic torque wrench and find eBay and more manufacturers.

Three of them seem to have well-structured websites that are mobile-friendly.

They all have good consistent content, that is relevant. They all seem to linked to similar sites as the first page sites, so what gives?

To better understand what is happening.

We visited Ahrefs site explorer. [Check out this article on Quicksprout by Neil Patel to better understand how to use this tool.]

Our quick research shows a correlation between the number of pages crawled, shares on Google +, and quantity of backlinks — not quality seem to be the major difference makers.

hytorc 35k backlinks

TorcUp Ahrefs

TorxionX - Social media lacking

Of course, we want to make this is not a fluke. So, let us checkout page #3 on Google for the term Hydraulic Torque Wrench …

Page #3 - AMG Bolting Solutions - Hydraulic Torque Wrench

An unexpected turn of events.

Sitting on the top of page #3 is AMG Bolting Solutions.

By simply glancing at the structure of its Google search snippet we can tell some SEO work is being done on this site.

For example;

Hydraulic Torque Wrench is at the beginning of its title.

3 times in its meta description it reads hydraulic torque wrench(es).

This one is worth looking at a bit deeper, but, before looking at the site itself — let us see if our hypothesis is right.

So, we visit Ahrefs again.

Google Phantom Updates Impact Small Business Web Content

  •  1822 pages crawled?!? Only #1 Enerpac and #2 Hytorc has more.
  • Only 136 backlinks, nonetheless more than 17 of 20 sites ranking ahead of them.
  • 248 Google + shares, again within the top 5 of all the sites ranked ahead of them.

Perhaps their website is not mobile responsive and lacks good quality content.

When we take a look at their website we discover the following:

Google Phantom impact on hydraulic torque wrench

  • Evidently, we are wrong — the site is not a mess.
  • The site is mobile responsive,
  • Has a current and relevant blog,
  • Features ecommerce
  • And, seems to follow all the “SEO rules“.

Deep pockets can still buy deep link roots

Now, curiosity has gotten the best of me. I call the company and discover this site is owned and operated by a fellow Naval veteran named Alan Gross, [ follow him on Twitter ].

I told him about the article I was writing, and the results I have been finding and he responded;

Since 2012, have spent a significant amount of money on the AMG website. Mostly on SEO gone wrong. I used to be mid-page 2, then Google made a change and I was on page 8.

I have fired two companies how promised me page #1. We never sold anything.

He continues, the company I am working with now has me on the top of page 3, has help me sell a little, and has me convinced that if we continue to produce quality content things will get better… my fear is the bigger companies with deep pockets seem to be able to buy links.

Wait a minute.

Do his say “buy links”?

Is it not the purpose of the Phantom algorithm updates to rewards small business sites like AMG Bolting Solutions, and penalize companies who buy PR-links?

As I learned from Alan, here’s is a small business using Hatchbuck marketing automation, engaging in social media, listing itself on local and industry directories, making videos, and publishing unique quality content and there page fall all the way to #8.

Perhaps, as we have seen recently with the Panda 4.2 updates, these Phantom changes are simply taking their time to even the playing field.

If not, small business owners will have to turn to Google Adwords for a crack at page #1.

How ironic?


SEO Firm Brick Marketing Hires New Marketing Assistant Katherine Tsoukalas

Posted on July 29, 2015 By

Boston-based SEO company welcomes Katherine Tsoukalas to team

BOSTON, MA (PRWEB) July 29, 2015

Full-service SEO solutions firm, Brick Marketing ( is excited to announce a new addition to their team. Brick Marketing has hired Katherine Tsoukalas ( as their new Marketing Assistant. Katherine Tsoukalas joins Brick Marketing’s team of SEO specialists under the direction of Founder and President, Nick Stamoulis.

With her new position as Marketing Assistant at Brick Marketing, Katherine Tsoukalas will be responsible for assisting the company’s clients with marketing tasks, such as blog writing, social media and link building. Katherine Tsoukalas joins the Brick Marketing team as a seasoned writer, who uses her writing skills to help meet the ongoing content needs of Brick Marketing’s clients.

“I’m happy to be part of the Brick Marketing team,” said Katherine Tsoukalas. Nick Stamoulis and the rest of the team are so knowledgeable about what they do that it’s a pleasure to come to work every day. I’m excited about building my SEO skills and being part of such a great environment.”

Katherine Tsoukalas has been a professional writer for over a decade. Brick Marketing’s new Marketing Assistant is well versed in all forms of writing, but her particular specialty is writing online content. Katherine Tsoukalas regularly shares this expertise on the Brick Marketing blog (

“We are beyond excited to have Katherine joining the Brick Marketing team,” said President and Founder Nick Stamoulis. “We were very familiar with the great work that Katherine had done prior to coming to Brick Marketing full-time, and we could not be happier to be adding her excellent writing skills to our team. As Brick Marketing continues to expand, we are looking for unique sets of skills that we know will become a great benefit for the company’s clients. Katherine has those skills and then some, and I look forward to seeing her help our clients reach all of their goals.”

Katherine Tsoukalas has a Bachelor of Arts in English from the University of New Hampshire. Prior to joining the team at Brick Marketing, Katherine Tsoukalas was a freelance writer. In addition to publishing her work in magazines and literary journals, she also completed projects for her clients. Katherine Tsoukalas is also a Master Herbalist and has her Diploma in Herbal Studies from the American College of Healthcare Sciences.

About Brick Marketing

Since 2005, Brick Marketing has helped businesses in multiple industries increase their web presence through an all-inclusive approach to white hat search engine optimization (SEO). Located in Boston, Massachusetts, Brick Marketing specializes in B2B SEO, and assists B2B clients with building visibility on the web through a customized SEO strategy, SEO keyword research, competitive website SEO analysis, and a complete on-site optimization. Brick Marketing uses white hat link building tactics along with content marketing and social media marketing to build social signals, strengthen SEO authority, and increase search engine trust. For more information about Brick Marketing, visit the Brick Marketing LinkedIn page at—boston-seo-firm.

For the original version on PRWeb visit:


Multilingual SEO Company Offers Reputation Management – A Way to Starve the Trolls

Posted on July 29, 2015 By

This press release was orginally distributed by SBWire

Trondheim, Norway — (SBWIRE) — 07/29/2015 — Ask anyone in online marketing what their biggest frustration is, and you’re likely to get an answer that has nothing to do with getting their message out there.

In fact, it’s a frustration shared by internet users of all stripes: What to do about those few users who seem to have nothing better to do with their time than spread hate-filled misinformation about your product, service or message.

“Don’t feed the trolls,” is one of the cardinal rules of digital marketing and online behavior, generally. But what if you could go a step beyond that? What if you could simply make those annoying users disappear?

Golden Way Media, the multilingual digital marketing company done just that with their online reputation management and anti-defamation services which reveal anonymous defamers and their true identities. They are a digital marketing agency offering effective and quality digital marketing services to a variety of clients in Europe and North America. This company’s experts have developed an effective method for ranking any keywords online through their ethical search engine optimization strategies.

“I’d love to talk more with you about how Internet Trolls are working to poison the online environment for the majority of users who play nice, play fair and want to help support a vibrant, information-based community, and to share our tips for dealing with that handful of time-consuming, energy-sucking anonymous users we all know by their common name: The Trolls.” says CEO and founder Maria Johnsen.

About Golden Way Media

The company established in May 2009 in Trondheim Norway. They specialize in providing solutions in areas of SEO, web design, logo design, social media marketing, pay per click ad management and mobile marketing services with an inspiring record of being able to blend skills into their offering. This company provide a one step service center for all of your professional online needs.

Golden Way Media specializes in providing services to companies that need a reliable partner to increase their sales and visibility!

Address: Golden Way Media Inc.

Urdsvei 5 7033 Trondheim, Norway

Phone: +47 90 61 27 31


For more information on this press release visit:


Boostability Named Best Local SEO Firm by for July 2015

Posted on July 29, 2015 By

NAPLES, FL, Jul 29, 2015 (Marketwired via COMTEX) — has announced the rankings of the 100 best local SEO services for July 2015. Boostability has been named the best agency due to their remarkable performance during the meticulous evaluation process. The recommendations are released each month to assist clients of online marketing services in selecting reputable services.

These agencies are put through the genuine evaluation process in order to identify which agencies produce the top overall solution. Agencies are selected based on their performance in a benchmarking and analysis of their core services. This process consists of the use of a set of evaluation criteria, connecting with customer referrals, and performing various market and industry research projects.

To supplement the research the independent research team also connects with client references provided by the competing agencies. When communicating with customers the research team delves into the client’s overall satisfaction. Opinions from customers is used to better interpret the strengths and competitive advantages of the agencies being investigated.

The rankings are released monthly to assist businesses in selecting a top contending local SEO company. Boostability has been showcased in the list due to their competent solutions. Thousands of internet marketing firms are considered each month but only the truly best are considered for the rankings.

About Boostability

Boostability provides a variety of online marketing services which aim to help businesses expand their horizons through Search engines and other various methods of online marketing. They provide search engine optimization and local SEO services to help businesses become found in major Search engines regardless of the size of their business or their industry.

About is an online producer of independent reviews and ratings. The recommendations of the best search marketing agencies are released monthly to assist businesses in connecting with local SEO agencies which feature a history of effective solutions. Thousands of search marketing agencies are put to the test while only the absolute best agencies are featured in the recommendations.

Those interested in applying for the rankings can visit:

<strong>Contact Information
</strong> Marc Stephens
 9045 Strada Stell Ct.
 Naples, FL 34109


(C) 2015 Marketwire L.P. All rights reserved.


SEO must die! It is UXO time

Posted on July 29, 2015 By

It’s been a while since we first started hearing about “Search Engine Optimization”, perhaps 20+ years now, and hopefully soon will be part of the past.

It all started as a cheat

The first search engines used very basic algorithms to store and retrieve web pages. Basically (and simplified) they collected all words contained within a page (removing html) and then use that information to match them against a user entered search word. That simple.

As the results for certain words started get larger and larger, they had to find a way to sort them based on relevancy, or at least whatever their engineers decided that should be considered as relevancy… and that was (at first) word count. Yes, the more a word appeared on a page, the more relevant it was for such a search term.

So, the first “SEO Specialists” were those guys who found out this “algorithm”. You now can guess which was the “SEO Strategy”, can you? “Repeat the word you want to be relevant for as much as possible” and for that matter, the context or relevancy of the word’s usage was not part of the requirement… Just repeat the word a thousand times and you’ll hit the top of the search results page. Period.

Cat and mouse game with Search Engines

So, the game started. Search companies improved their engines to deal with those cheats, and SEO Experts found new ways to cheat based on the new “improved” algorithms… and so on.

Search companies started penalizing the cheaters, so the “SEO techniques” became smoother and much more elaborate. Black hats, white hats and grey hats were placed over the SEO Gurus’ heads depending on the aggressiveness and effectiveness of their cheats, but at the end all comes to a common place… cheating, fooling the search engines one way or another to favor one page over their competitors.

The long forgotten player: The User!

While that war was taking place all over the internet, the users were like the kids on a hostile divorce… getting the worst of each round. Ugly content or bad search results depending on which part had landed the latest punch.

When search companies noticed that effect, and understood that their original goal was to improve the user’s internet navigation experience, and, of course, the technology available allowed, they started creating algorithms to give or take relevance based on the user interaction and satisfaction with a specific page.

This recent change of focus represented the first actual benefit for the user since the start of the SEO war.

UXO: User Experience Optimization

So, let’s take this momentum and use in favor of the user.

  1. Stop hiring SEO experts and start promoting UX best practices.
  2. Stop analyzing SE algorithms and study your user needs, behavior and product usage trends.
  3. Stop investing time finding ways to gain first page results, and invest your money on finding ways to obtain happier customers.

It sounds more productive to have a UXO expert team in charge of enriching your customer’s experience permanently than having a SEO expert helping you cheat search engines every time the search companies decide to alter their algorithms, doesn’t it?

What should a UXO Team do?

This team will be adding value to your company and products through your customers’ online satisfaction, but how?

  • Study your user’s behavior when using your site.
  • Perform A/B testing to understand what your users like or dislike.
  • Shorten your user’s required steps to accomplish their goals in your site.
  • Analyze usage trends and statistics to suggest changes or improvements to the site (or even for your products!).
  • Design amazing user interfaces so your clients LOVE to browse your site .
  • Find better ways to interact with your clients on key moments of that interaction.
  • Provide effective means for your clients to get in touch with your customer support team.

The bottom line of this is: If you keep your users happy while using your site, they will spend more time, they will use your product/service, and so your business will benefit from them proportionally. And guess what? Eventually Search Engines will notice that, and will understand that your site is highly relevant for your business type and will rank you much better than your competitors.

I believe a lot of companies are going the UXO way lately, with great results, whatever it is they call it, but for now, I’m going with UXO, just because it sounds really cool, LOL

What do you think? 

(Typos, or gramatical errors? please LMK so I can improve the article)


Online Marketing Basics: Website Creation – Massage Today

Posted on July 27, 2015 By

Massage Today

August, 2015, Vol. 15, Issue 08

By Stephanie Beck

The various online marketing options make it a challenge, especially when all you want to do is help your clients feel better. With such a broad topic, I’m going to share some basics you should know about website creation.

Even though all therapists are taught the same basic strokes, if I pay for a one hour massage from 10 randomly selected therapists, my results may vary a little depending on the skill level and experience. It also depends if I pay for a deep tissue verses a relaxation massage. Each therapist will provide what I paid for, but how it is provided and how I feel afterwards will vary.

The same can be with website creation. When you are evaluating and comparing various website companies or individuals, the first things you need to realize is that not all websites are created equal. Website programmers/designers and graphic artists can both build you a website. Some have specialized training for on page SEO (search engine optimization) and a small number have a strong marketing background or content or copy writing skills. Remember to ask about their skill level and know what it is you are asking for. Not every website build includes on page SEO and almost all of them charge more for copy writing or content creation.

online marketing - Copyright – Stock Photo / Register Mark For example, if you hire a database programmer to build a website, but in your mind you envisioned them having a creative and artistic flare, most likely you will be disappointed. It isn’t that they won’t be able to build you a very good functioning website based on their skill level. But it doesn’t meet what you had in mind. The definitions of what you are asking and what they can provide are not congruent. In their mind, you contracted to “build a website.” What you feel you asked for was a website designer who could capture the artist meaning of your words. You asked for a website, they provided you a website. The gap was in the communication of expectations and deliverables. Understanding what you don’t know and what the various parts of a website could be should save some heartache and frustration. If you want the best converting website, it should have elements of these five areas.

Element One

You want a solid outline of the purpose and functionality. Determine what is the purpose of the website, who are you talking directly to and what action do you want them to take when a visitor is on each of the pages of your website. Any website designer should start by asking you to define what is the general purpose of the website as a whole so they are clear on the functionality and how many pages you will need. It will help both of you to if you already have the action plan and target audience for each of the individual pages of your site. Start with the home page and work your way through each page. This will help your programmers to offer the best template or wire frame that is user friendly and will help get you the results you want. If you want it completed within a time frame, you want your programmer to be a strategist who will provide you with exactly what you asked for and not just be a tactical robot. You have to be very specific and this type of person is going to cost more.

Element Two

You also need keyword research and on page SEO. Some website designers will not invest the time in meta tagging images for social shares and optimizing pages because if the clients do not ever plan on continuing to provide content or invest time into SEO, they consider it a waste of their time. The initial on page SEO does help to get the website indexed by the search engines, but in most cases without properly identifying the customers pain points and best words to rank and continuing to invest in ongoing SEO services, then the website will most likely never increase in ranking. So, unless you specifically pay them for on page SEO or keyword research, it won’t be included in the website quote. If you want something done quickly but you are on a limited budget, then paying for the additional may not be the wisest choice. Most website companies will offer an SEO package upgrade offer. Ask about social share features and keyword research. Some of the packages are designed for mass use, meaning they are generalized ranking for local businesses that may not be your ideal target audience. So you end up with clients, but they aren’t the type of clients you prefer to work with. That isn’t to say these don’t work or aren’t experts in providing what they say they will do. The difference is in the perception of expectation. Most “mass” market packages are cheap and good and some of them even work fairly quickly, but you still might not be happy with the result because they aren’t producing your perfect long-term client.

Element Three

Content development is another key. Once you have the general purpose of each page outlined and a structure and you know what keywords best apply for that purpose for that page, now craft the content so the keywords flow naturally. Another item to consider is what is acceptable by the FDA, what is legal and ethical. That means understanding your city, county, state and federal guidelines. If you choose to hire someone to write content for you or you use pre-written content from a template site, keep in mind ignorance is not a defense. You are still liable for what is said about your practice. They could be the best writer, but if they aren’t aware of your specific regulations and how your clients think it may not be the best use of time or investment. That isn’t to say they aren’t the expert, they just aren’t the best choice for your situation. Most people in order to save money will write the content themselves. Which can work however, you need to write it from the client’s perspective, it can’t be about what your practice does, it has to be connecting with the visitors so they feel like you understand their problems. That takes a certain amount of finesse and artistry. Sometimes you can save money by creating it yourself then sending it to an expert in content development who then edits it. Editing and re-writing can sometimes cost you a lot less, but it may take you longer.

Element Four

Creative design is another important step; these are the finishing touches, the icing on the cake so to speak. This is an important part because most of us are visual buyers. It is best if you can find a good marketer to help you with both the content and creative design, but most of the time people hire graphic artists excellent at creating something visually engaging but have not been trained on how to create it so it converts. Yet, creative design is where most people invest the majority of their time, money and effort. If you have defined your purpose, crafted your content with the right keywords and have all your pages with the right SEO and layout with a marketing perspective, it doesn’t have to be pretty to produce numbers. My suggestion is to work with someone who is flexible and can take direction and be able to provide you with what you want – more clients.

Element Five

The final key is marketing perspective, a combination of all the items previously discussed. Understanding what makes a good headline, sub-headline, and what are going to be the “hooks” that speak the visitors language that make them want to do business with you is certainly a specialized talent that many people claim they have but few really do. Knowing where the best place is to capture the eye, what needs to go above the fold and where to put the images and videos so they show up on all types of devices can be a combination of content creation and design. Keep in mind, making something “look pretty” to you, may not be the best marketing strategy for your clients. A well-trained, experienced marketing consultant can assist you with your outline and formulating a solid strategy for each of your pages. Some marketers are really good copywriters as well so they can help you with your content creation. They also have experience working with graphic artists so they can help guide them through the project. One thing you don’t find as often is a website programmer that is also a good marketer.

So, the next time you are in the market for a new website, I hope you remember these elements and the varieties available. If you are in the market asking for a Jaguar but you have the budget for a Honda you are going to notice some differences in the result. Both vehicles can get you where you want to go but you have two completely different experiences when driving them.

Click here for more information about Stephanie Beck.

Please enable JavaScript to view the comments powered by Disqus.

comments powered by